Crew Home App: Building the
Online Presence for Nationwide Service
How we gave a trash service platform the web presence it needed to scale across the country.
20+ States
NATIONWIDE COVERAGE
4 Weeks
SITE LAUNCH
2 Audiences
PROPERTY MANAGERS + DRIVERS
The Challenge
Crew Home App had already built a working product serving property managers and gig workers across more than 20 states. The operations side was running. But their online presence told a different story.
There was no marketing website. No clear way for a property manager to understand the service, see pricing context, or start a free trial. And there was no recruitment funnel for the drivers who actually perform the trash valet service.
They needed a site that served two completely different audiences—property managers evaluating the platform and gig workers looking for flexible income—without confusing either one.
What We Built
Conversion-Focused Marketing Site
We designed and launched a full marketing website built around one goal: turning visitors into free trial signups. The homepage leads with the value proposition, follows with social proof and feature highlights, and ends with a clear CTA. Every section was written and structured to move property managers toward conversion.
Driver Recruitment Page
A dedicated page targeting gig workers searching for flexible jobs. The page explains pay structure, requirements, and the sign-up process. It feeds directly into Crew’s driver application pipeline, giving them a steady source of new applicants without relying on job boards.
Full Tracking and Analytics Stack
We integrated HubSpot for CRM and lead tracking, installed Meta Pixel for retargeting, and configured Google Tag Manager for event-based analytics. The site launched ready for paid advertising from day one, with every conversion point tracked end to end.
Results
Professional Presence
Website matches the scale of a 20+ state operation.
Clear Conversion Path
Property managers go from landing to free trial signup in one flow.
Driver Recruitment
Dedicated page generating gig worker applications.
Full Tracking Stack
HubSpot, Pixel, GTM ready for paid advertising.
Ready to Build Something Like This?
Let’s talk about what your project needs. No pitch decks, just a real conversation about scope, timeline, and budget.